{"id":9951,"date":"2025-07-14T16:36:19","date_gmt":"2025-07-14T09:36:19","guid":{"rendered":"https:\/\/imexco.com.vn\/en\/?p=9951"},"modified":"2025-07-14T16:37:37","modified_gmt":"2025-07-14T09:37:37","slug":"vietnamese-tea-culture-honored-in-a-series-of-events-in-partnership-between-imexco-and-unesco","status":"publish","type":"post","link":"https:\/\/imexco.com.vn\/en\/vietnamese-tea-culture-honored-in-a-series-of-events-in-partnership-between-imexco-and-unesco\/","title":{"rendered":"VIETNAMESE TEA CULTURE HONORED IN A SERIES OF EVENTS IN PARTNERSHIP BETWEEN IMEXCO AND UNESCO"},"content":{"rendered":"

Held in Da Lat by IMEXCO in collaboration with UNESCO, the event series aimed to honor Vietnamese tea culture, spread the message of heritage preservation, and promote sustainable consumption in Vietnam.<\/p>\n

The Cultural Heritage of Vietnamese Tea on the Path to Sustainable Development<\/strong><\/h2>\n

On July 4\u20135, the event series titled\u00a0\u201cFrom leaf to legacy: Cultural Pathways to Sustainability\u201d<\/em>\u00a0took place in Da Lat City, marking the start of activities under the project\u00a0\u201cEnhancing Community Benefits through Strengthened Partnerships to Promote Heritage Conservation and Sustainable Practices.\u201d<\/em>\u00a0The project is being implemented from 2025 to 2029 by Imexco Vietnam in collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO).<\/p>\n

\"\"<\/p>\n

The event drew considerable community engagement.<\/em><\/figcaption><\/figure>\n

The project aims to enhance the benefits of local communities\u2014especially small businesses, women, and workers\u2014by preserving and promoting cultural values in close linkage with local production chains and national development orientations. Currently, the program is being implemented in Hanoi, Lam Dong, Moc Chau, and areas with UNESCO-recognized heritage sites such as Phong Nha \u2013 Ke Bang.<\/p>\n

\"\"<\/p>\n

A tea-tasting session with Mr. Jonathan Wallace Baker, Assoc. Prof. Dr. Dang Van Bai, and tea artisan Hoang Anh Suong.<\/em><\/figcaption><\/figure>\n

As one of the longstanding cultural symbols in Vietnamese life, tea serves as a medium that connects collective memory, preserves regional identities, and safeguards indigenous knowledge. However, under market pressure, traditional tea villages are facing the risk of decline, along with the gradual loss of intangible cultural values.<\/p>\n

The\u00a0\u201cFrom leaf to legacy\u201d<\/em>\u00a0event series represents a concrete step toward transforming heritage into a driving force for development. It also aims to establish a\u00a0Tea Cultural Space<\/strong>\u00a0as a potential candidate for inscription on UNESCO\u2019s Representative List of the Intangible Cultural Heritage of Humanity. This goal is not only symbolic but also a strategic leverage point to elevate the cultural value of Vietnamese tea globally.<\/p>\n

IMEXCO and UNESCO Join Hands to Promote Vietnamese Cultural Values<\/strong><\/h2>\n

\"\"<\/p>\n

UNESCO and IMEXCO Vietnam representatives shook hands as a symbol of their partnership commitment.<\/em><\/figcaption><\/figure>\n

\u201cFrom leaf to legacy\u201d<\/em>\u00a0serves as the opening initiative in a multi-dimensional cooperation model, where businesses act as bridges between communities and the market. Founded in 2009, Imexco Vietnam operates in four main areas: distribution, import-export, research and development, and investment consulting. It is a strategic partner of numerous multinational corporations.<\/p>\n

In parallel with its vision to become a leading multi-sector distributor in Vietnam, IMEXCO places special emphasis on community responsibility and sustainable development. The\u00a0Maite Tea Initiative<\/strong>\u00a0stands out as a breakthrough effort to enhance local benefits through cooperation with UNESCO in protecting cultural heritage and promoting responsible production and consumption.<\/p>\n

\"\"<\/p>\n

Mr. Tran Manh Hao speaks at the event.<\/em><\/figcaption><\/figure>\n

Speaking at the event,\u00a0IMEXCO Chairman<\/strong>\u00a0Mr. Tran Manh Hao<\/strong>\u00a0shared:<\/p>\n

\u201cIMEXCO is committed to driving the transition toward sustainable production and consumption, while raising consumer awareness about culturally valuable and environmentally friendly products and services.\u201d<\/em><\/p>\n

Meanwhile,\u00a0Mr. Jonathan Wallace Baker<\/strong>\u00a0\u2013\u00a0UNESCO Representative to Vietnam<\/strong>\u00a0\u2013 emphasized:<\/p>\n

\u201cFor UNESCO, heritage is not only for preservation but also a foundation for community development. We are proud to accompany IMEXCO in supporting artisans, women, and youth in Vietnamese tea regions to transform heritage into a resource for the future.\u201d<\/em><\/p>\n

\"\"<\/p>\n

The signing ceremony of the cooperation agreement on the Vietnamese Tea Heritage Journey between Imexco and Saigontourist, witnessed by UNESCO representatives.<\/em><\/figcaption><\/figure>\n

As part of the event series, under the witness of UNESCO\u2019s Representative to Vietnam,\u00a0IMEXCO<\/strong>\u00a0and\u00a0Saigontourist Travel Service Company<\/strong>\u00a0signed a cooperation agreement to launch the\u00a0\u201cTea Tour\u201d<\/em>\u00a0project. The initiative seeks to foster responsible partnerships among tourism operators, local producers, and visitors, collaboratively building a cultural journey toward sustainable, human-centered development deeply rooted in local heritage.<\/p>\n

The two parties also agreed to leverage their respective strengths to build a sustainable tourism value chain connected to Vietnamese tea heritage, thereby helping to preserve cultural identity, enhance local economic value, and promote responsible consumption.<\/p>\n

Learn more about this Vietnamese tea culture event at:<\/p>\n

Vietnamnet:<\/strong>\u00a0https:\/\/vietnamnet.vn\/imexco-dong-hanh-unesco-ton-vinh-tra-viet-thuc-day-tieu-dung-ben-vung-2420316.html<\/a><\/p>\n

D\u00e2n tr\u00ed:<\/strong>\u00a0https:\/\/dantri.com.vn\/kinh-doanh\/van-hoa-tra-viet-duoc-ton-vinh-trong-chuoi-su-kien-hop-tac-giua-imexco-va-unesco-20250710135852269.htm<\/a><\/p>\n

VnExpress:\u00a0https:\/\/vnexpress.net\/unesco-dong-hanh-imexco-ton-vinh-gia-tri-van-hoa-tra-viet-4912862.html<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Held in Da Lat by IMEXCO in collaboration with UNESCO, the event series aimed to honor Vietnamese tea culture, spread the message of heritage preservation, and promote sustainable consumption in Vietnam. The Cultural Heritage of Vietnamese Tea on the Path to Sustainable Development On July 4\u20135, the event series titled\u00a0\u201cFrom leaf to legacy: Cultural Pathways […]<\/p>\n","protected":false},"author":2,"featured_media":9954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[72,120],"class_list":["post-9951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-with-unesco","tag-imexco","tag-unesco-signing-ceremony"],"yoast_head":"\nVIETNAMESE TEA CULTURE HONORED IN A SERIES OF EVENTS IN PARTNERSHIP BETWEEN IMEXCO AND UNESCO - VIET NAM IMEXCO TRADING JOINT STOCK COMPANY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imexco.com.vn\/en\/vietnamese-tea-culture-honored-in-a-series-of-events-in-partnership-between-imexco-and-unesco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIETNAMESE TEA CULTURE HONORED IN A SERIES OF EVENTS IN PARTNERSHIP BETWEEN IMEXCO AND UNESCO - VIET NAM IMEXCO TRADING JOINT STOCK COMPANY\" \/>\n<meta property=\"og:description\" content=\"Held in Da Lat by IMEXCO in collaboration with UNESCO, the event series aimed to honor Vietnamese tea culture, spread the message of heritage preservation, and promote sustainable consumption in Vietnam. 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